Welcome to Forward Marketing Insights, LLC
About Us
Data to Outcomes
Data to Outcomes
We help our clients launch new product lines, enhance current offerings, and gain a deep understanding of the behavior and motivations of consumers and business professionals. Using a range of traditional and innovative marketing research methodologies, we design and implement research programs to answer our clients' business questions. We apply our excellent analytical, writing, and data presentation skills to reveal and communicate insights that lead to actionable outcomes.
Expertise
Expertise
- Market Assessment
- Early Stage Concept Development
- Concept Sorting and Testing
- Product-Concept Fit
- Concept and Product Optimization
- Brand Equity and Positioning
- Customer Journey
- Usability Testing
- Package Design; Shelf Placement
- Pricing Strategy
- Customer Satisfaction and Loyalty
- Multivariate Segmentation and Profiling
- Trade-Off Analysis (Conjoint, Discrete Choice, Max-Diff)
- Line Optimization (TURF)
- Key Driver Analysis
- Structural Equation Modeling
- Category Appraisal; Perceptual Drivers
Industry Experience
Industry Experience
- Consumer Packaged Goods
- Food and Beverage
- OTC
- Health and Beauty
- Household Products
- Education
- Electric and Gas Utilities
- Financial Services
- Banking and Investments
- Insurance
- Life and annuities
- Disability
- Long-term care
- Property & Casualty
- Voluntary Benefits
- Industrial Products
- Telecommunications
- Technology